BLOG #3
There are countless roles in the i98 fm station, with each and every one of them entailing different responsibilities along with them. Naturally all employees must follow the same strict legal and ethical requirements as to ensure that no lines are crossed by the company and to ensure that the audience and clients remain satisfied in every way possible.
In the business side of the radio station a strict homogenous format must be followed at all times to prevent any miss communication when an order for a advisement is made, in doing this it prevents any problems in the later stages of production.
The creative director and script writer must follow the instructions left by the client and employee who passed through their order. They must follow what information is provided, in most cases it is broad thus giving the director a fair amount of creative freedom, thus ensuring that it is more upbeat, where as if the order is very strict and orderly then there is less the director can play around with and it is more serious. Once the creative script is complete it must be approved by a superior before being furthered in the production process.
The sound director then must take the creative script produced by the creative director and bring it to life via voice recording, editing, sound effects and alterations. Once it has been approved by the creative director and the client then it is put to air.
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