[Act. 2] Workplace Entries - 2

BLOG #2

There is a very strict legal and ethical code that all presenters and employees at i98 fm must abide at all times.

In the ethical sense they have to be very cautious with timing and the depth they go into certain topics; for instance they are forbidden to advertise alcohol during the breakfast timeslot as it is said to encourage binge drinking, they also must be careful with how they word alcoholic beverage advertisements for example they can’t encourage people to buy pallets of beer as it encourages binge and excessive drinking. They must be careful not to be too opinionated on violent matters such as the Cronulla riots as it can encourage violence, they must be careful not to offend people in terms of gender, religion or race and also must be very careful when prejudices are concerned.

From a legal point creative copyrights must be bought if a song of a artist is to be used in advertisement of something they are not being promoted in, usually the rights for the songs are bought for three months and they can cost around $50,000 for that time period and take months to get all the signatures needed for the form to be completed. Technically it is illegal to impersonate a popular personality, impressions as a characterisation is certainly legal however the audience must be aware that it is in fact a parody and not the legitimate person.